Why not advertise in HD?

By asanchez39

I purchased a Samsung HD television a few months ago. Oddly, I am just now getting used to viewing more content in HD.

Something that i find interesting about the HD content is that the advertising industry does not seem to be keeping up with the revolution. Marc Cuban recently discussed his similar views.

It would seem to me that some industries could vastly prosper by using HD advertising. The numbers relating to the average HD users are staggering (see link above). Most are male and the fact that they have HD alone points to an increased likelihood to spend on luxury items.

I’d suspect though that marketers agree with everything I am saying, it’s just a matter of justifying the increased expense of making a HD commercial.

On a side note, I have been watching quite a bit of Discovery HD. Their content is amazing and they definitely have become the best provider of HD content.

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