This video of Jim Mora is priceless. I mentioned that this commercial was filmed before and did not test well with Coors’ test group, but the person I know who knows people and I may have been wrong, Coor’s was probably just waiting for the playoffs to pull this one out. Simply amazing.
I’d be taking pictures of these advertisements in San Francisco.
The MINI Cooper billboard with the electronic readerboard above a picture of the car. It’s just before the Bay Bridge entrance eastbound. Turns out that they are made to display messages to actual MINI owners who are driving by. Slick.
I also like the Scion billboards I’ve been seeing around town. The one I like right now features a picture of a car 90% of us would find entirely ugly, and the copy reads “%#!@ THE JONESES.” I may not like those cars, but there are a lot of people who do and I am sure they appreciate that billboard.
Lastly, there was a Chevron billboard just off the 9th street / Civic Center exit. It was well placed directly behind a Shell station. It reminded me not to buy inferior gas. Nice media buy.
is that they kept it a secret this long.
There is nothing like having a rumor mill churn amongst enthusiasts and then deliver such a revolutionary product.
Much has been and will be written about the phone itself, but what amazes me the most about finding out about it this week is the fact that nobody in the press or blogsphere had an accurate idea of the product. CNN ran an article on this today, and there is a good article in Time discussing the R&D that went in to this.
Also worth mentioning is the product’s demo page on the Apple website. This thing looks cool.
