This video of Jim Mora is priceless. I mentioned that this commercial was filmed before and did not test well with Coors’ test group, but the person I know who knows people and I may have been wrong, Coor’s was probably just waiting for the playoffs to pull this one out. Simply amazing.
January 15, 2007 at 10:25 am
Playoffs?! How many people clicked over to YouTube to watch the real press conference right after that commercial was shown?
I did.