I’d be hard pressed to think of an advertisement that has made me reach for my laptop and google it so quickly. Last week, just like many others, I spent a couple minutes searching for the company behind the black and white “G” advertisement featuring dozens of athletes and celebrities. More than any other recent advertisement, the commercial has been followed by some free public relations via AdAge, Darren Rovell, and the WSJ. I’m a little late to the party on this one, but I will offer one thought – The web url shown at the very end is pretty tiny on the screen. This may have been the riskiest part of the advertisement. Sure, one could easily find the info after a couple minutes on google, BUT, should the company really let that happen? Shouldn’t I go straight to their website if I really want to see what the commercial is all about. When I hopped on google, it led me to the AdAge article. AdAge probably shouldn’t have the first say on this – right? EDIT – Check that. The writing at the bottom is not a url, it is corporate entity info. But still, one could still make the argument that Gatorade could have provided more information to make sure people who did go online would find accurate and correctly branded information.
Otherwise, I think this is a great piece. Spike Jonze directed it and the work was done by TBWA/Chiat/Day.
Tags: Gatorade, TBWA/Chiat/Day, Viral
