City National Bank / Print / Tagline: “Hustle is Capital” – This California based bank ran this as a billboard in Oakland near the Bay Bridge. I like this tagline for a bank and I liked the billboard. What was interesting was finding young people use this as a tagline or a posting on myspace.
Toyota Scion / Print / Tagline: “So Wrong for So Many” - I liked this for a couple of different reasons. It continues to differentiate the Scion as a younger generation’s car and it once again shows the individualistic / customization options for the car. Sorry, I can’t find the creative.
Hyundai / Television / Tagline: “Rethink Everything” – The ad shows a gazelle chasing a lion and then taking it down. It asks us to rethink everything. I have a major problem with the ad. I like the message, the artistic quality, and the unique idea; however, they could have made one simple decision that would have let this sit better with me. There was no need to use the gazelle for this, it looks too similar to an impala. In turn, I watch the commercial and see a powerful impala and quickly assume that it is a commercial for the Chevy Impala, which was just redesigned for 2006. All they needed to do was pick another animal. Would have been that easy.
