Archive for the ‘Levi's’ Category

Director Focus: Michel Gondry

July 28, 2006

I’m just learning about Michel Gondry via the Directors Label discs. He has some amazing music videos, my favorite being Star Guitar, by The Chemical Brothers (it reminds me of traveling in Europe and listening to Moby: Play). Watching this online does not do it justice.

Gondry also directed Eternal Sunshine of the Spotless Mind, the White Stripes’ Lego video (Fell in Love with a Girl), and most recently Dave Chappelle’s Block Party.

In 1994, Gondry did this commercial for Levi’s. I do not remember ever seeing it, but they likely we not airing it during Saved by the Bell. Amazing cinematography, use of color contrast, and capture of human emotion (as evidenced by the people in the store). Great spot.

best advertising mind

June 24, 2006

Spike Jonze has a resume that is both long and distinguished. On top of directing some amazing movies (Being John Malkovich and Adaptation), he has done music videos for Beastie Boys, Beck, REM, and Fatboy Slim. The work I like most from him is in the advertsing world. This commercial for Levi's is my personal favorite advertisement, and of course, was easy to find on youtube.