I really enjoy these new Nike commercials. The game has always been sold as a team sport. When you take the team aspect of soccer, I think it does have the danger as being seen as boring. With low scoring and chess-like strategy, the team sport of soccer is hard to enjoy for the casual fan.
But, how can you NOT smile and appreciate the beauty of these players and everything they are seen doing with the ball? Well done.
Agency: Wieden+Kennedy
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