What I like about this Phillips – Norelco viral website is its distribution method. Because it is not a television or print advert, the word of mouth, or its cyber equivalent: sending the link to your friends, serves as its distributor.
The topic of this type of grooming for men is one of those unspoken things amongst guys. It's like proposing to your girlfriend: you don't really talk to your friends about it. What this ad does though is give us a humorous one on one interaction to a taboo subject.
By distributing the message as a website, we as viewers have the opportunity to decide who we tell about it. As a television commercial, the marketing could easily reach those who aren't quite interested or know about grooming certain areas. But when I send this link to my buddies, I know the market of people who will enjoy the humorous nature of the site and its subject matter.
Take some time and explore the site, it gets more and more humorous.
Agency / Designer: Unknown
