Nick Lachey in an Axe commercial.
I really like this commercial, but I don’t know if it will be successful for Axe. Guys are going to watch it and love it because of all the pretty ladies. However, I think that the two body spray brands out there (Axe and TAG) need to consider their approach and product packaging. Both aspects of the two companies are too close to each other. Axe and TAG each market the “irresistable” effects of using their spray, are packaged in slender black plastic bottles, and are in the same product niche.
In six months, people will remember this commercial, but will the remember the brand?
